Breast Cancer in Symbols and Words

Ramšak, Mojca (Articol)

“The awareness of the disease and preventive actions against it should go beyond mere oncological facts and statistics. The effective prevention walks hand in hand with understanding of cultural and social perceptions, stereotypes and myths. Therefore the article analyses most popular and wide spread symbols and metaphors for breast cancer like globally used pink ribbons and orange bracelets, breast cancer internet activism and metaphorical uses of both, objects and words. It explores the social and cultural connection with the disease which still carries deadly connotations and the meaning of objects and metaphors to those who use them and to the people they are addressed to.”

Cuvinte cheie: breast cancer, metaphors for breast cancer, and symbols of breast cancer

Revista de etnografie și folclor / Journal of Ethnography and Folklore

2013, nr. 1-2